Case study:
New home page experience
Case study:
New home page experience
Challenge
Redesign the home page to improve the visual storytelling and help the user to better understand the product, highlighting in a clear and persuasive way the benefits of the subscription.
Redesign the home page to improve the visual storytelling and help the user to better understand the product, highlighting in a clear and persuasive way the benefits of the subscription.
Project objectives
• Implement a fluid storytelling that accompanies the user while scrolling.
• Highlight the advantages of the subscription in a clear, attractive and convincing way.
• Design a modern and visually appealing homepage that connects with the gamer audience.
• Incorporate simple, visual "next steps" to communicate the ease of use of the platform.
• Implement a fluid storytelling that accompanies the user while scrolling.
• Highlight the advantages of the subscription in a clear, attractive and convincing way.
• Design a modern and visually appealing homepage that connects with the gamer audience.
• Incorporate simple, visual "next steps" to communicate the ease of use of the platform.
Resources provided by the company
• Product UI Kit.
• Previous mockups in Figma.
• Insights and statistics of user interaction with the platform.
• Product UI Kit.
• Previous mockups in Figma.
• Insights and statistics of user interaction with the platform.
Creative process
Workshop and brainstorming with the team to define key improvements and prioritize functionalities.
Creation of a new narrative in collaboration with the UX Writing team, ordered to guide the user from the general to the specific in the scroll.
Development of moodboard aligned to the brand and the new visual communication.
Initial proposal presentation and feedback gathering.
Design of Figma mockup based on the moodboard, contents and feedback received.
Presentation and validation with Digevo and NVIDIA teams.
Final adjustments and delivery of the mockup ready for development.
Workshop and brainstorming with the team to define key improvements and prioritize functionalities.
Creation of a new narrative in collaboration with the UX Writing team, ordered to guide the user from the general to the specific in the scroll.
Development of moodboard aligned to the brand and the new visual communication.
Initial proposal presentation and feedback gathering.
Design of Figma mockup based on the moodboard, contents and feedback received.
Presentation and validation with Digevo and NVIDIA teams.
Final adjustments and delivery of the mockup ready for development.
Tools used
• Figma Jam: brainstorming, moodboard and content proposal.
• Figma Design: creation of the prototype of the new Home.
• Figma Jam: brainstorming, moodboard and content proposal.
• Figma Design: creation of the prototype of the new Home.
Solution delivered
A visually appealing design, clear and consistent with NVIDIA style guides, optimized for gamers and with easy-to-consume content.
The proposal conveys the simplicity of the subscription process and reinforces the user experience from the first interaction.
A visually appealing design, clear and consistent with NVIDIA style guides, optimized for gamers and with easy-to-consume content.
The proposal conveys the simplicity of the subscription process and reinforces the user experience from the first interaction.
Results
• ↓ 28.9% in bounce rate, achieving higher retention and engagement.
• ↑ 32% increase in conversion efficiency compared to the previous Home.
• Reduction of users who abandoned the page without interacting.
• Clearer navigation flow to the conversion goal.
• ↓ 28.9% in bounce rate, achieving higher retention and engagement.
• ↑ 32% increase in conversion efficiency compared to the previous Home.
• Reduction of users who abandoned the page without interacting.
• Clearer navigation flow to the conversion goal.
UI Side Quest
With the launch of the new Home, the need arose to adapt the look & feel of the emails to maintain the visual coherence of the system.
As an added value, the use of motion graphics was explored to bring dynamism.
I took advantage of my After Effects skills to create animated GIFs that gave life to the welcome email, improving the first impression of new users and reinforcing the visual identity.
With the launch of the new Home, the need arose to adapt the look & feel of the emails to maintain the visual coherence of the system.
As an added value, the use of motion graphics was explored to bring dynamism.
I took advantage of my After Effects skills to create animated GIFs that gave life to the welcome email, improving the first impression of new users and reinforcing the visual identity.
