Case study:
Conversion Optimization
Case study:
Conversion Optimization
Challenge
Design pages that were clear, persuasive and completely aligned with the brand identity, without sacrificing functionality and conversion effectiveness. In addition, turnaround time was a key factor, so an agile and efficient solution was required.
Design pages that were clear, persuasive and completely aligned with the brand identity, without sacrificing functionality and conversion effectiveness. In addition, turnaround time was a key factor, so an agile and efficient solution was required.
Project Objectives
• Increase conversion of specific campaigns.
• Communicate services in a clear and persuasive way.
• Maintain visual coherence with the brand identity.
• Guide the user to the action in an intuitive way.
• Increase conversion of specific campaigns.
• Communicate services in a clear and persuasive way.
• Maintain visual coherence with the brand identity.
• Guide the user to the action in an intuitive way.
Resources provided by the company
• Content written for each landing page.
• Brand manual and brand guidelines.
• Objectives of each campaign.
• Content written for each landing page.
• Brand manual and brand guidelines.
• Objectives of each campaign.
Creative process
Content reception and analysis of commercial objectives.
Prototype design in Figma: defined the structure, visual hierarchy and aesthetics applying the brand guidelines.
Review and feedback from the team to fine tune details.
Once the design was approved, implementation in Divi (WordPress): I set up the landing pages with the visual builder to make them functional and responsive.
Content reception and analysis of commercial objectives.
Prototype design in Figma: defined the structure, visual hierarchy and aesthetics applying the brand guidelines.
Review and feedback from the team to fine tune details.
Once the design was approved, implementation in Divi (WordPress): I set up the landing pages with the visual builder to make them functional and responsive.
Tools used
• Figma: for design, prototyping and validation.
• Photoshop: Image editing and adjustment to ensure visual coherence with the brand identity.
• Divi (WordPress): for no-code creation of the pages.
• Figma: for design, prototyping and validation.
• Photoshop: Image editing and adjustment to ensure visual coherence with the brand identity.
• Divi (WordPress): for no-code creation of the pages.
Delivered solution
• A series of landing pages optimized for conversion, aligned with the company's branding and with a smooth user experience.
• Responsive, functional and visually appealing pages.
• An agile process that allowed us to launch the pages quickly.
• A series of landing pages optimized for conversion, aligned with the company's branding and with a smooth user experience.
• Responsive, functional and visually appealing pages.
• An agile process that allowed us to launch the pages quickly.
Results
• Online and functional pages in record time.
• Increase in the conversion of leads and queries through the forms.
• Fulfillment of the commercial objectives of each campaign.
• Positive feedback from sales and marketing teams on the effectiveness of the landing pages.
• Online and functional pages in record time.
• Increase in the conversion of leads and queries through the forms.
• Fulfillment of the commercial objectives of each campaign.
• Positive feedback from sales and marketing teams on the effectiveness of the landing pages.
View some of the landings pages
