Case study:
User research
Case study:
User research
Challenge
Mundo Games, a platform focused on tournaments and experiences for gamers, needed to thoroughly understand its target audience to support strategic design and product decisions.
The main challenge was to develop a solid knowledge base without having its own users to interview, using and adapting existing research relevant to the local context (Chile).
Mundo Games, a platform focused on tournaments and experiences for gamers, needed to thoroughly understand its target audience to support strategic design and product decisions.
The main challenge was to develop a solid knowledge base without having its own users to interview, using and adapting existing research relevant to the local context (Chile).
Project objectives
• Analyze digital habits, interests and motivations of the gamer audience.
• Identify actionable insights that will guide the creation of an attractive, useful platform aligned with user expectations.
• Define initial strategic guidelines for future UX, UI and content decisions.
• Analyze digital habits, interests and motivations of the gamer audience.
• Identify actionable insights that will guide the creation of an attractive, useful platform aligned with user expectations.
• Define initial strategic guidelines for future UX, UI and content decisions.
Resources provided by the company
• Workshops and meetings with the product team to align objectives and context.
• Overview of the platform's vision, value proposition and roadmap.
• Workshops and meetings with the product team to align objectives and context.
• Overview of the platform's vision, value proposition and roadmap.
Research Process
Internal interviews with stakeholders to identify product needs and business priorities.
Desk research: search and analysis of previous studies in Chile on gamers' habits, motivations, and behaviors.
Extraction, organization, and categorization of insights most relevant to the product context.
Creation of a visual report with key findings, preliminary user profiles (proto-personas), and strategic proposals for design.
Internal interviews with stakeholders to identify product needs and business priorities.
Desk research: search and analysis of previous studies in Chile on gamers' habits, motivations, and behaviors.
Extraction, organization, and categorization of insights most relevant to the product context.
Creation of a visual report with key findings, preliminary user profiles (proto-personas), and strategic proposals for design.
Tools used
• Adobe XD: Design and structuring of the visual report.
• Google Drive: Management and organization of data and research inputs.
• Adobe XD: Design and structuring of the visual report.
• Google Drive: Management and organization of data and research inputs.
Delivered solution
A research report with clear data, actionable user insights, preliminary profiles and strategic recommendations for the design and development of the Mundo Games platform.
A research report with clear data, actionable user insights, preliminary profiles and strategic recommendations for the design and development of the Mundo Games platform.
Results
• Insights adopted as a basis for the redesign of the website and content strategy.
• Greater clarity in communication tone, functionalities and value proposition.
• Foundations established for subsequent validations with real users and ongoing product optimization.
• Insights adopted as a basis for the redesign of the website and content strategy.
• Greater clarity in communication tone, functionalities and value proposition.
• Foundations established for subsequent validations with real users and ongoing product optimization.
