Corporate video:
Presentation of New Product
Corporate video:
Presentation of New Product
Challenge
Develop an animated corporate video for the launch of Smartia Power Hub, a collection management suite. The challenge was to communicate in a clear, dynamic and engaging way the key attributes of the product, ensuring that the piece was consistent with the brand's visual identity and appealing to both potential customers and the internal team.
Develop an animated corporate video for the launch of Smartia Power Hub, a collection management suite. The challenge was to communicate in a clear, dynamic and engaging way the key attributes of the product, ensuring that the piece was consistent with the brand's visual identity and appealing to both potential customers and the internal team.
Project objectives
• Explain the product and its functionalities in a visually appealing and easy to understand way.
• Highlight key attributes and benefits through a dynamic narrative.
• Integrate graphic resources and brand UI Kit to maintain consistency with other communication channels.
• Explain the product and its functionalities in a visually appealing and easy to understand way.
• Highlight key attributes and benefits through a dynamic narrative.
• Integrate graphic resources and brand UI Kit to maintain consistency with other communication channels.
Resources provided by the company
• Official product UI Kit.
• Graphic elements and branding.
• List of key attributes and functionalities to highlight.
• Official product UI Kit.
• Graphic elements and branding.
• List of key attributes and functionalities to highlight.
Creative process
Initial brainstorming to define creative vision and narrative approach.
Script writing focused on product benefits and differentiators.
Storyboard creation to propose the visual structure and sequence of animations.
Preparation of scenes and animation in After Effects following the rhythm of the narrative.
Integration of music and sound effects to reinforce the audiovisual experience.
Initial brainstorming to define creative vision and narrative approach.
Script writing focused on product benefits and differentiators.
Storyboard creation to propose the visual structure and sequence of animations.
Preparation of scenes and animation in After Effects following the rhythm of the narrative.
Integration of music and sound effects to reinforce the audiovisual experience.
Tools used
• After Effects: Animation and editing of the audiovisual piece.
• After Effects: Animation and editing of the audiovisual piece.
Animation delivered
A corporate animated video that presents in a clear, dynamic and entertaining way the attributes of Smartia Power Hub, generating interest and facilitating the understanding of the product.
A corporate animated video that presents in a clear, dynamic and entertaining way the attributes of Smartia Power Hub, generating interest and facilitating the understanding of the product.
Results
• Greater impact on product launch, improving brand perception and generating interest in potential customers.
• Facilitation of commercial presentations by having audiovisual material that explains the product in a visual and dynamic way.
• Improved internal understanding of the product, allowing the whole team to communicate its benefits in a consistent way.
• Greater impact on product launch, improving brand perception and generating interest in potential customers.
• Facilitation of commercial presentations by having audiovisual material that explains the product in a visual and dynamic way.
• Improved internal understanding of the product, allowing the whole team to communicate its benefits in a consistent way.
