Corporate video:
Product promotion
Corporate video:
Product promotion
Challenge
The company required a corporate audiovisual piece to present to potential customers, highlighting in a clear, dynamic and attractive way the key attributes and benefits of the product. The challenge was to combine branded graphic resources with 2D and 3D animations, ensuring consistency with the existing visual identity and optimizing its use in commercial presentations and digital marketing.
The company required a corporate audiovisual piece to present to potential customers, highlighting in a clear, dynamic and attractive way the key attributes and benefits of the product. The challenge was to combine branded graphic resources with 2D and 3D animations, ensuring consistency with the existing visual identity and optimizing its use in commercial presentations and digital marketing.
Project objectives
• Visually explain the product, its features and value proposition.
• Present key attributes in a dynamic, attractive and easy to understand way.
• Integrate graphic elements of the brand with animations aligned with the rest of the corporate channels.
• Visually explain the product, its features and value proposition.
• Present key attributes in a dynamic, attractive and easy to understand way.
• Integrate graphic elements of the brand with animations aligned with the rest of the corporate channels.
Resources provided by the company
• Product UI Kit.
• Graphic resources and visual identity of the brand.
• Prioritized list of attributes and benefits to communicate.
• Product UI Kit.
• Graphic resources and visual identity of the brand.
• Prioritized list of attributes and benefits to communicate.
Creative process
Brainstorming to define the vision and narrative approach of the video.
Script writing by the content team, based on key attributes.
Creation of visual storyboard in Figma to validate the creative proposal.
Scene preparation: 2D animations for graphic elements and 3D for displaying platform screens.
Complete animation in After Effects synchronized with the narrative.
Addition of music and sound effects to reinforce the visual and auditory impact.
Brainstorming to define the vision and narrative approach of the video.
Script writing by the content team, based on key attributes.
Creation of visual storyboard in Figma to validate the creative proposal.
Scene preparation: 2D animations for graphic elements and 3D for displaying platform screens.
Complete animation in After Effects synchronized with the narrative.
Addition of music and sound effects to reinforce the visual and auditory impact.
Tools used
• Figma: Storyboard and visual organization of the content.
• Illustrator: Creation of vectors for animation.
• After Effects: 2D/3D animation and final editing of the audiovisual piece.
• Figma: Storyboard and visual organization of the content.
• Illustrator: Creation of vectors for animation.
• After Effects: 2D/3D animation and final editing of the audiovisual piece.
Animation delivered
A dynamic corporate video that clearly communicates the value proposition of the product, reinforcing the brand image and facilitating communication with potential customers.
A dynamic corporate video that clearly communicates the value proposition of the product, reinforcing the brand image and facilitating communication with potential customers.
Results
• Standardization of the commercial discourse: all salespeople were able to present the same video, guaranteeing coherence in communication.
• Facilitation of sales presentations, allowing potential customers to quickly understand the product and its benefits.
• Improved internal understanding of the product by company employees.
• Standardization of the commercial discourse: all salespeople were able to present the same video, guaranteeing coherence in communication.
• Facilitation of sales presentations, allowing potential customers to quickly understand the product and its benefits.
• Improved internal understanding of the product by company employees.
Motion Side Quest
Versions adapted to different languages were developed, allowing the video to be used in international campaigns and expanding the reach of the communication.
Versions adapted to different languages were developed, allowing the video to be used in international campaigns and expanding the reach of the communication.
English:
Portuguese:
